What is PerformerTrack Webware?

Some performers have been asking so here's our Core Concept:

Since the beginning of Holdon Log, LLC (our parent company), the launch of its initial software product "ActorTrack", and now with the release of its massive upgrade, "PerformerTrack" our pursuit was (and still is) to conquer the complexity of a performer's business through simple and efficient use of technology.

Every performer is essentially a business owner in charge of "You, Inc.". PerformerTrack is designed to handle the business needs of "You, Inc." from the moment "You, Inc." begins taking classes as a budding performer all the way until "You, Inc." steps out of the limo and accepts a show business award!Like any business, as a performer you must track where you have been, where you are going, the contacts you make, the money coming in, the money going out, etc., then analyze statistical data so you know what is or isn't working for you in your business and finally strategize accordingly to maximize your success.

Unfortunately, we often encounter performers who excel in "doing the art"......but lack in "doing the business". Not surprising, since the effort required to be a true "working performer" is a dreary, exhausting, left-brained chore ...not the fun, creative and artistic right-brained pleasure that performers are naturally gifted at.PerfomerTrack takes the pain out of the mundane, left-brained tasks and makes doing the "business of show" simple, effective and, believe it or not, fun to do!We too are entertainers and are constantly finding the need for services that we are building. They come from common sense real world experiences as working performers, no obscure ideas, no mystique.

We believe in creating simple, intuitive, and easy to use solutions for performers. Like you, we are tired of knock-off software products that try to be the solution, but are laden with ill-conceived layout, confusing design and unnatural work-flow that ultimately end up being the problem in-and-of itself.

"Everything should be madeas simple as possible, but not simpler."~ Albert Einstein~

We wholeheartedly abide by this quote! Every decision that we make, we measure it with the yardstick of simplicity. Our continued approach in designing PerformerTrack is with a simple-to-use interface, but with a complex, intricate workhorse of a database running in the background.While being simple, everything we build inside PerformerTrack is with the User in mind. We know that between classes, coaching lessons, auditions, call times, etc. performers do not have the time to learn a complex application. All designs are centered around the way the business works. We have taken it upon ourselves to find the best way for functions within PerformerTrack to be accomplished; no convoluted choices, no obscure concepts.Our goal is to "simplify the business of show" so the focus on "You, Inc." can be on "doing the art" while efficiently "doing the business" that is required to be a success!

Pre-Launch Video of PerformerTrack

Core Concept:





Since the beginning of Holdon Log, LLC (our parent company), the launch of its initial software product “ActorTrack”, and now with the much anticipated release of its massive upgrade, “PerformerTrack” our pursuit was (and still is) to conquer the complexity of a performer’s business through simple and efficient use of technology.

Every performer is essentially a business owner in charge of “You, Inc.”. PerformerTrack is designed to handle the business needs of “You, Inc.” from the moment “You, Inc.” begins taking classes as a budding performer all the way until “You, Inc.” steps out of the limo and accepts a show business award!

Like any business, as a performer you must track where you have been, where you are going, the contacts you make, the money coming in, the money going out, etc., then analyze statistical data so you know what is or isn’t working for you in your business and finally strategize accordingly to maximize your success.


Unfortunately, we often encounter performers who excel in “doing the art”...

...but lack in “doing the business”. Not surprising, since the effort required to be a true “working performer” is a dreary, exhausting, left-brained chore …not the fun, creative and artistic right-brained pleasure that performers are naturally gifted at.

PerfomerTrack takes the pain out of the mundane, left-brained tasks and makes doing the “business of show” simple, effective and, believe it or not, fun to do!

We too are entertainers and are constantly finding the need for services that we are building. They come from common sense real world experiences as working performers, no obscure ideas, no mystique.



We believe in creating simple, intuitive, and easy-to-use solutions for performers. Like you, we are tired of knock-off software products that try to be the solution, but are laden with ill-conceived layout, confusing design and unnatural work-flow that ultimately end up being the problem in-and-of itself.




"Everything should be made
as simple as possible, but not simpler."
~ Albert Einstein~



We wholeheartedly abide by this quote! Every decision that we make, we measure it with the yardstick of simplicity. Our continued approach in designing PerformerTrack is with a simple-to-use interface, but with a complex, intricate workhorse of a database running in the background.

While being simple, everything we build inside PerformerTrack is with the User in mind. We know that between classes, coaching lessons, auditions, call times, etc. performers do not have the time to learn a complex application. All designs are centered around the way the business works. We have taken it upon ourselves to find the best way for functions within PerformerTrack to be accomplished; no convoluted choices, no obscure concepts.

Our goal is to “simplify the business of show” so the focus on “You, Inc.” can be on “doing the art” while efficiently “doing the business” that is required to be a success!

Free Report for Performers

This FREE report consists of FIVE powerful articles laser-focused on the business of acting.

Go here to get the report! http://holdonlog.com/pages/5Steps.html

The report consists of articles written by leading Industry experts:

1. "Define Your Product"
by Sam Christensen (Sam Christensen Studios)

2. "Create A Focused Career Strategy"
by Kristine Oller

3. "Build A Strong Professional Network"
by Kevin West (The Actors Network)

4. "Log & Track Your Progress: The Business Of You, Inc."
by Holdon Log

5. "Take Control Of Your Finances"
by Miata Edoga (Abundance Bound)

Following the advice presented in this highly-informative report will put you lightyears ahead of the masses who ignore this aspect of showbusiness, and will give you a solid foundation upon which to build. You are encouraged to visit the listed websites so you can continue your education in these critical areas of the business.

Go here to get the report! http://holdonlog.com/pages/5Steps.html

Holdon Log is Mentioned in "How To Be A Working Actor" 5th Edition!

The following are excerpts from the newly released 5th Edition of "How To Be A Working Actor".







"From now on you are responsible for overseeing your professional expenditures. The job can be made easy with ActorTrack, career management software for actors that is available at www.HoldonLog.com. This user-friendly program helps you keep track of all appointments, audition-callback-booking details, income and expenses, and contacts. An overview feature makes it easy to track where your money has gone at the end of each year."

"As you can see from the paperwork involved in beginning your job search, it is important for you to keep a file of all the people you try to see. Actors use index cards, a personal computer program, an accountant’s notebook-what’s important is that you know to whom you sent your photo, when, whether you received a response, and what it was.

You’ll probably be sending different packets of your material to producers of regional theaters, industrial shows, to people you know-the possibilities are endless. And at times the paperwork will seem to be, too.

To lighten the load, you might want to consider ActorTrack, a comprehensive record-keeping program created by two working actors, Kristina Hughes and Brian Vermeire, that allows the actor to keep daily records of everything, from appointments and submissions to income and expenses, reports on meetings, mailings, what you sent to whom, callback reminders, and more. You can visit their Web site at www.HoldonLog.com.

We cannot overstate the benefits of keeping records-not only when you’re trying hard to contact people who can employ you, but throughout your career. In addition to keeping track of your income and expenses, you’ll also want to keep tabs on the work you’re doing, as well as the work you want to be doing."

_____________________________________________

ABOUT THE BOOK


How to Be a Working Actor 5th Edition
The Insider's Guide to Finding Jobs in
Theater, Film, and Television

By Mari Lyn Henry and Lynne Rogers
ISBN: 0-8230-8895-2
Watson-Guptill / Backstage Books
Book (Paperback) $19.95
Released November 2007


Actors, educators, acting teachers, casting directors, talent agents, managers, and producers don't agree on much, but they all agree that How to Be a Working Actor is the definitive guide to the business of acting. Being a working actor means managing a career as an ongoing business—and while most books focus on dramatic technique, this one reveals the whole picture, from improving audition skills to surviving screen tests, from finding an agent to surviving in the city or in regional theater. Now in its fifth edition, updated and expanded, the book includes a new chapter on the value of education and ongoing training, a look at "cyberbiz" and other new opportunities, updated information on actors' unions, new audition material, and ideas from industry pros. Get How to Be a Working Actor and get working!

Revised and expanded edition of a top-selling guide
Definitive resource to finding jobs in theater, film, and TV
Recommended by renowned actors and educators including Rosemary Harris, David A. Crespy, Kristina Hughes and Brian Vermeire.
Mari Lyn Henry, the New York-based principal partner of Henry Downey Talent Management, was East Coast Director of Casting at ABC for more than thirteen years. She leads actors’ workshops around the country, and lives in New York City.

Lynne Rogers has appeared on Broadway, in movies, in touring companies, and on television and radio. She is also the author of Working in Show Business. She lives in New York City.

Click to purchase this book at Amazon.com
_____________________________________________

A WORD FROM
KRISTINA HUGHES, PRESIDENT & COO
HOLDONLOG, LLC

WOW! What an honor to be mentioned by name in the 5th Edition of "How To Be A Working Actor"!

I’ve been a huge fan of this book since my senior year at Salve Regina University when it was required reading. This book proved incredibly helpful when I made the transition from part-time actor/model/spokesperson and full time student to full-fledged performer.

I must say it was a thrill to meet Mari Lyn and Lynne in NYC a few years ago while we were offering an in store demo of ActorTrack at the Drama Book Shop as these Industry pros helped me to understand the Business and appreciate my talents at the same time.

I’m very flattered that not only the company I co-founded (Holdon Log-The Standard in Performer Organizational Tools) is mentioned, but me, as a performer by name. Now that I’ve “upgraded” to the 5th edition, I certainly look forward to helping spread-the-word about this great resource!

_____________________________________________

Holdon Log, LLC is the leading provider of performer organizational logbooks and software for the performing community. For more information about Holdon Log please visit www.HoldonLog.com
© Holdon Log. All Rights Reserved.






Interesting Articles
Podcast Interviews
Blog Articles
Product Reviews
Review Our Products
Press Releases

How Other Performers Get Motivated!

How Other Performers Get Motivated!

With what was quite possibly one of the best contests Holdon Log has put together we are proud to announce The Performer Trax iTUNES iMIX and Winner of the iMIX have been ANNOUNCED!!!

Go here to learn more: http://holdonlog.com/pages/PerformerTrax.html

PerformerTrax: Vol. I is NOW available as an iMix on iTunes !!!
PerformerTrax: Vol. I is a compilation of 50 songs submitted to us by performers from around the world who are part of Holdon Log’s ActorNation Newsletter Community.
PerformerTrax: Vol. I is the ULTIMATE PERFORMER PLAYLIST - chock full of songs that encourage, inspire and get performers like you PUMPED-UP!!!
Every contributor to the following list, whether their suggested song(s) were used or not, were automatically entered into a drawing to win the the entire collection. The winner was selected on 12/12/07 at random by utilizing the "Random Winner List Selector" .

Go here to learn more: http://holdonlog.com/pages/PerformerTrax.html

Everything Acting Podcast is an Awesome Performing Resource!

Check out the current Podcast Episode 44: Time To Get Organized! Tools To help You Do It." and learn more by going here:

http://www.holdonlog.com/pages/shownotes-EAP44.html

Roz Coleman interviews featured guests Kristina Hughes and Brian Vermeire. They talk about their acting careers in LA and how they Made Their Own Way with their products for actors. Check out the free stuff you can get online! It may help you in your career.

Quote from the show:

"So you guys, thank you so much for providing so much free stuff for my listeners! And so much free information about tracking and how important it is…and, I did sit through (the seminar Lights! Camera! Tracking! http://www.holdonlog.com/pages/seminars-description.html ) and I was thoroughly impressed! I really recommend that you check out these products and this way of running your business. I really do thank you!”

Check out the current Podcast Episode 44: Time To Get Organized! Tools To help You Do It." and learn more by going here:
http://www.holdonlog.com/pages/shownotes-EAP44.html

Special Request From Holdon Log:

Do you know of, or run, an "Entertainment Industry-Related Podcast" that may be interested in interviewing us? Please submit through the Podcast Interview Request Form! http://www.holdonlog.com/pages/podcast-request.html

If you have a Web site that you feel should be listed within our "Podcast Resource" section - then let's participate in a Link Exchange! http://www.holdonlog.com/pages/link-exchange.html

Do you teach a class, own an agency, management company or organization? Would you like us to speak to your class/talent at no charge? Our seminar, "Lights! Camera! Tracking!", covers the many benefits (as well as the common pitfalls) of actor organizational habits.
To learn more and request us go here: http://www.holdonlog.com/pages/seminars.html

Your Bio: Know Thy Self ~ So You Can Promote Thy Self!

To read the article with images go here: http://www.holdonlog.com/pages/articles.html


In the past we wrote about Obtaining Your Goals, Growing Your Database and now we’d like to address Creating Your Bio.

Nowadays, it is very common with personal Web sites and online listings that a performer can expect to be asked to provide a BIO. Having a bio (or even a rough draft of one) to initially show your publicist or manager will allow you to be that far ahead of the game of their other clients. Also, if you are without representation a bio can can get you in the habit of promoting yourself. Therefore, we’d like to encourage you to start compiling a list (or a few paragraphs) of what you’ve accomplished thus far in your life and career.

You might be thinking that writing a bio is something someone else should do for you…but don't be fooled! You know yourself better than anyone else - DON'T leave it up to someone else!

Writing your bio now so you can refer back to it later can assist you before interviewing with new representation...or, for that matter, before interviewing with anyone else in the Industry. In general, it's a great way to have an outline of all that you’ve done so you can reference it just before an opportunity arises to talk yourself up. Not to mention, it can prove to be a nice refresher especially when you are asked the “so tell us a little bit about yourself…(but don’t mention your acting or other performing credits)" question.

Other scenarios for when you might need a BIO…


Your short film that you wrote and starred in has been accepted at a film festival and they would like you to be a guest speaker on a panel - - but first they would like to add some information about you in the program book and on their Web site…so they need your BIO!


You are a series regular on a Television show...you have been asked to introduce another Industry professional at an Industry function and your host would like to include you in their PR package…but first they would like to know a little bit about you besides your series regular role…so they need your BIO!


You’ve just been cast in a production and will be on tour. You’ll be performing in cities near where you went to high school, college, where your parents live, etc. The local publications and other media outlets are considering attending so they can review your performance and would like to be kept up-to-date as to when you’ll be in their area, what you have been doing and what other projects you have coming up....you guessed it, they’ve requested your BIO!


Your high school, college, repertory program, or charity that you volunteer for would like to recognize you by presenting YOU with an award or special honor…but for their press release, they need…a BIO!
You may be wondering what to include in that BIO…

... that’s where we’d like to jump in!

If you find that you are sitting there, scratching your head, wondering what to write about yourself, then here are some things to consider adding:



Where you are from
Where you’ve studied, under who (recognizable instructor because of his ties to an award winner), with who (recogonizable name because they are on a hit show)
Your acting/performing credits
Reviews
Nomination and Awards
Special Interviews in publications
What you’ve got coming up (airing, screening, release date, tour info, etc)
Any charities you’ve spearheaded or helped lend your name to
Any volunteer work
Special Hobbies
Your Web site
Your Production Company Web site
Your contact info
Here's a working template for a BIO…

Please note in the second paragraph of the Message Body includes a little teaser paragraph about a specific booking and your experience in that which you are beginning to promote:

HEADER
(Your Stage Name) thoughts on (his/her) upcoming appearance in the soon-to-be released Feature Film (Name of Film)

MESSAGE BODY
(Your Stage Name), a (area where you are from originally) and a (include your philosophy on being professional performer and a “hard worker”... why you love what you do).

According to (Mr./Ms. Your Stage Last Name), “Playing (the type of role) (Your Character’s Name) in the (Type of Project) (Name of Project) was a (Type of Experience i.e. challenging, invigorating, eye-opening) experience – (and why was it this type of experience? and possibly mention how the director, producer or another cast member who you worked opposite of enhanced your experience).

While growing up in (Town where you are from originally) and attending (mention your high school and if applicable to this time in your life what might have motivated or inspired you to become a performer. Then mention where you went to college or where you received other training that is important to your career...and if here is when you were motivated or inspired to become a performer, mention that as well.)

Soon after (he/she) made (his/her) way to (enter here if you left your original home town and studied/worked in other locations. If you worked, mention productions, and any reviews, nominations or awards you’ve received. Feel free to directly quote yourself or mention someone else’s’ review of your work.)

With the intent of making ("film"..."theatre"..."television", etc...name the type of performing…could be a few different categories) (his/her) career, (he/she) (re-located to name of city where you currently reside). Since then (he/she) has appeared on (mention a few top roles).

(If you are involved in any charities, organizations, etc. that have raised money or been a part of a noteworthy cause, then mention that here).

Lastly include the contact information for your representation (agent, manager, publicist, etc.) Their name, company name, e-mail address, Web site and phone number as well as your e-mail, Web site and preferred contact number.

Once you have this general outline you, or your representatives, will be able to swap information and update it throughout your career!



I have a bio - - - Now what?




LET EVERYONE KNOW! Go and post it online at wherever you have a presence. Locate the email address of the local media where you are from, where you went to high school, college, and received your training and e-mail them this bio with a headshot and let them know you are auditioning and performing and that you’ll keep in touch with them once you have specific dates. This will serve as a nice introduction so that when you have something specifically to promote they will remember your name from before.







_____________________________________________________________________

Holdon Log, LLC is the leading provider of performer organizational logbooks and software for the performing community. For more information about Holdon Log please visit www.HoldonLog.com
© Holdon Log. All Rights Reserved.


To read the article with images go here: http://www.holdonlog.com/pages/articles.html