Pre-Launch Video of PerformerTrack

Core Concept:





Since the beginning of Holdon Log, LLC (our parent company), the launch of its initial software product “ActorTrack”, and now with the much anticipated release of its massive upgrade, “PerformerTrack” our pursuit was (and still is) to conquer the complexity of a performer’s business through simple and efficient use of technology.

Every performer is essentially a business owner in charge of “You, Inc.”. PerformerTrack is designed to handle the business needs of “You, Inc.” from the moment “You, Inc.” begins taking classes as a budding performer all the way until “You, Inc.” steps out of the limo and accepts a show business award!

Like any business, as a performer you must track where you have been, where you are going, the contacts you make, the money coming in, the money going out, etc., then analyze statistical data so you know what is or isn’t working for you in your business and finally strategize accordingly to maximize your success.


Unfortunately, we often encounter performers who excel in “doing the art”...

...but lack in “doing the business”. Not surprising, since the effort required to be a true “working performer” is a dreary, exhausting, left-brained chore …not the fun, creative and artistic right-brained pleasure that performers are naturally gifted at.

PerfomerTrack takes the pain out of the mundane, left-brained tasks and makes doing the “business of show” simple, effective and, believe it or not, fun to do!

We too are entertainers and are constantly finding the need for services that we are building. They come from common sense real world experiences as working performers, no obscure ideas, no mystique.



We believe in creating simple, intuitive, and easy-to-use solutions for performers. Like you, we are tired of knock-off software products that try to be the solution, but are laden with ill-conceived layout, confusing design and unnatural work-flow that ultimately end up being the problem in-and-of itself.




"Everything should be made
as simple as possible, but not simpler."
~ Albert Einstein~



We wholeheartedly abide by this quote! Every decision that we make, we measure it with the yardstick of simplicity. Our continued approach in designing PerformerTrack is with a simple-to-use interface, but with a complex, intricate workhorse of a database running in the background.

While being simple, everything we build inside PerformerTrack is with the User in mind. We know that between classes, coaching lessons, auditions, call times, etc. performers do not have the time to learn a complex application. All designs are centered around the way the business works. We have taken it upon ourselves to find the best way for functions within PerformerTrack to be accomplished; no convoluted choices, no obscure concepts.

Our goal is to “simplify the business of show” so the focus on “You, Inc.” can be on “doing the art” while efficiently “doing the business” that is required to be a success!

Your Bio: Know Thy Self ~ So You Can Promote Thy Self!

To read the article with images go here: http://www.holdonlog.com/pages/articles.html


In the past we wrote about Obtaining Your Goals, Growing Your Database and now we’d like to address Creating Your Bio.

Nowadays, it is very common with personal Web sites and online listings that a performer can expect to be asked to provide a BIO. Having a bio (or even a rough draft of one) to initially show your publicist or manager will allow you to be that far ahead of the game of their other clients. Also, if you are without representation a bio can can get you in the habit of promoting yourself. Therefore, we’d like to encourage you to start compiling a list (or a few paragraphs) of what you’ve accomplished thus far in your life and career.

You might be thinking that writing a bio is something someone else should do for you…but don't be fooled! You know yourself better than anyone else - DON'T leave it up to someone else!

Writing your bio now so you can refer back to it later can assist you before interviewing with new representation...or, for that matter, before interviewing with anyone else in the Industry. In general, it's a great way to have an outline of all that you’ve done so you can reference it just before an opportunity arises to talk yourself up. Not to mention, it can prove to be a nice refresher especially when you are asked the “so tell us a little bit about yourself…(but don’t mention your acting or other performing credits)" question.

Other scenarios for when you might need a BIO…


Your short film that you wrote and starred in has been accepted at a film festival and they would like you to be a guest speaker on a panel - - but first they would like to add some information about you in the program book and on their Web site…so they need your BIO!


You are a series regular on a Television show...you have been asked to introduce another Industry professional at an Industry function and your host would like to include you in their PR package…but first they would like to know a little bit about you besides your series regular role…so they need your BIO!


You’ve just been cast in a production and will be on tour. You’ll be performing in cities near where you went to high school, college, where your parents live, etc. The local publications and other media outlets are considering attending so they can review your performance and would like to be kept up-to-date as to when you’ll be in their area, what you have been doing and what other projects you have coming up....you guessed it, they’ve requested your BIO!


Your high school, college, repertory program, or charity that you volunteer for would like to recognize you by presenting YOU with an award or special honor…but for their press release, they need…a BIO!
You may be wondering what to include in that BIO…

... that’s where we’d like to jump in!

If you find that you are sitting there, scratching your head, wondering what to write about yourself, then here are some things to consider adding:



Where you are from
Where you’ve studied, under who (recognizable instructor because of his ties to an award winner), with who (recogonizable name because they are on a hit show)
Your acting/performing credits
Reviews
Nomination and Awards
Special Interviews in publications
What you’ve got coming up (airing, screening, release date, tour info, etc)
Any charities you’ve spearheaded or helped lend your name to
Any volunteer work
Special Hobbies
Your Web site
Your Production Company Web site
Your contact info
Here's a working template for a BIO…

Please note in the second paragraph of the Message Body includes a little teaser paragraph about a specific booking and your experience in that which you are beginning to promote:

HEADER
(Your Stage Name) thoughts on (his/her) upcoming appearance in the soon-to-be released Feature Film (Name of Film)

MESSAGE BODY
(Your Stage Name), a (area where you are from originally) and a (include your philosophy on being professional performer and a “hard worker”... why you love what you do).

According to (Mr./Ms. Your Stage Last Name), “Playing (the type of role) (Your Character’s Name) in the (Type of Project) (Name of Project) was a (Type of Experience i.e. challenging, invigorating, eye-opening) experience – (and why was it this type of experience? and possibly mention how the director, producer or another cast member who you worked opposite of enhanced your experience).

While growing up in (Town where you are from originally) and attending (mention your high school and if applicable to this time in your life what might have motivated or inspired you to become a performer. Then mention where you went to college or where you received other training that is important to your career...and if here is when you were motivated or inspired to become a performer, mention that as well.)

Soon after (he/she) made (his/her) way to (enter here if you left your original home town and studied/worked in other locations. If you worked, mention productions, and any reviews, nominations or awards you’ve received. Feel free to directly quote yourself or mention someone else’s’ review of your work.)

With the intent of making ("film"..."theatre"..."television", etc...name the type of performing…could be a few different categories) (his/her) career, (he/she) (re-located to name of city where you currently reside). Since then (he/she) has appeared on (mention a few top roles).

(If you are involved in any charities, organizations, etc. that have raised money or been a part of a noteworthy cause, then mention that here).

Lastly include the contact information for your representation (agent, manager, publicist, etc.) Their name, company name, e-mail address, Web site and phone number as well as your e-mail, Web site and preferred contact number.

Once you have this general outline you, or your representatives, will be able to swap information and update it throughout your career!



I have a bio - - - Now what?




LET EVERYONE KNOW! Go and post it online at wherever you have a presence. Locate the email address of the local media where you are from, where you went to high school, college, and received your training and e-mail them this bio with a headshot and let them know you are auditioning and performing and that you’ll keep in touch with them once you have specific dates. This will serve as a nice introduction so that when you have something specifically to promote they will remember your name from before.







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Holdon Log, LLC is the leading provider of performer organizational logbooks and software for the performing community. For more information about Holdon Log please visit www.HoldonLog.com
© Holdon Log. All Rights Reserved.


To read the article with images go here: http://www.holdonlog.com/pages/articles.html