Welcome PerformerTrack!

3 Special Announcements for Performers

3 Special Announcements for Performers

PerformerTrack is now Available!
(for many of you this is also known as ActorTrack for MAC... it's
ONLINE so it's MAC AND PC compatible, works with Safari, Firefox and
Internet Expolorer too!)

Performers LOVE being on time, prepared and organized and are
embracing the professional edge that Holdon Logs tools have given
them for the past 8 years!

With that, we are pleased to announce the launch of PerformerTrack
Webware! www.PerformerTrack.com

We've just received an incredible response from this past weekends'
EXPOS, TRADESHOWS, PANEL EVENTS and SEMINARs in DC/VA/MD and in NYC
and want to share the news with you!

A tour of PerformerTrack product features, user testimonials and
media reviews are being added daily so keep on coming back!

Visit www.PerformerTrack.com now to see more and join today!


PERFORMERTRACK USER BUZZ:
"EVERY year at tax time it's a daunting task to get all my receipts
entered, all the income added up and to be on time to my accountant -
not this year - thanks to PerformerTrack. I am soooo excited about
the entire program and most of all I can log on from anywhere with an
internet connection - even my iPhone. I love being able to track my
every little expense and income details for my acting business."

-Dionne Audain, Actor
DC, Maryland & New York


MAC INDUSTRY BUZZ:
"With LA being the home to so many performers, we figure we owe it to
you to introduce you to this brand new, just-out scheduling program.
This web-based application covers everything any performer needs to
track. Starting with your first call and going through the
performance, it helps you keep track of everything from what you
wore, to who you worked with, to what you spent and how to categorize
it for taxes. They really thought of everything. It has long been
used by actors on the PC and Palm and now comes to Mac users. And
because it's web-based you can use it on your iPhone too. Tell your
friends."

Deborah Shadovitz, Founder MacDayLA
www.MacDayLA.com







_________________________________________________________

Free Lights! Camera! Tracking! Seminars


9/29/08 Burbank CA 12-2pm & 2:30-4:30pm

Register here and read more details:
http://performertrack.com/eventcalendar.html

to attend one of our 2 free seminars hosted by Actors Creative
Workshop with special guest David Rogers from Actors Tax Prep.


"That was a fun seminar…your demonstration was great. Very smart and
inspiring...Thank you!" Carolyn Cable

"It was a real pleasure to meet you all. Your information was awesome
and so on point." Rob Cobuzio

Not in the Los Angeles area, but want to attend one of our seminars
in your area? GO here to register for your
area:http://holdonlog.com/pages/InYourAreaHLPTcitylist.html

________________________________________________________


Valuable Freebies from Holdon Log, The Standard in Performer
Organizational Tools:


www.CopyProvided.com Recently Updated! Free form for getting your
promised copy.

www.ShowBizCards.com Free Pre-formatted Lead-gathering business cards.

www.PerformerPages.com Valuable articles on working as an actor,
voice-over performers, comedian, singer as well as Safety Tips, PR
Tips, Self-Submission Tips!

Pre-Launch Video of PerformerTrack

Core Concept:





Since the beginning of Holdon Log, LLC (our parent company), the launch of its initial software product “ActorTrack”, and now with the much anticipated release of its massive upgrade, “PerformerTrack” our pursuit was (and still is) to conquer the complexity of a performer’s business through simple and efficient use of technology.

Every performer is essentially a business owner in charge of “You, Inc.”. PerformerTrack is designed to handle the business needs of “You, Inc.” from the moment “You, Inc.” begins taking classes as a budding performer all the way until “You, Inc.” steps out of the limo and accepts a show business award!

Like any business, as a performer you must track where you have been, where you are going, the contacts you make, the money coming in, the money going out, etc., then analyze statistical data so you know what is or isn’t working for you in your business and finally strategize accordingly to maximize your success.


Unfortunately, we often encounter performers who excel in “doing the art”...

...but lack in “doing the business”. Not surprising, since the effort required to be a true “working performer” is a dreary, exhausting, left-brained chore …not the fun, creative and artistic right-brained pleasure that performers are naturally gifted at.

PerfomerTrack takes the pain out of the mundane, left-brained tasks and makes doing the “business of show” simple, effective and, believe it or not, fun to do!

We too are entertainers and are constantly finding the need for services that we are building. They come from common sense real world experiences as working performers, no obscure ideas, no mystique.



We believe in creating simple, intuitive, and easy-to-use solutions for performers. Like you, we are tired of knock-off software products that try to be the solution, but are laden with ill-conceived layout, confusing design and unnatural work-flow that ultimately end up being the problem in-and-of itself.




"Everything should be made
as simple as possible, but not simpler."
~ Albert Einstein~



We wholeheartedly abide by this quote! Every decision that we make, we measure it with the yardstick of simplicity. Our continued approach in designing PerformerTrack is with a simple-to-use interface, but with a complex, intricate workhorse of a database running in the background.

While being simple, everything we build inside PerformerTrack is with the User in mind. We know that between classes, coaching lessons, auditions, call times, etc. performers do not have the time to learn a complex application. All designs are centered around the way the business works. We have taken it upon ourselves to find the best way for functions within PerformerTrack to be accomplished; no convoluted choices, no obscure concepts.

Our goal is to “simplify the business of show” so the focus on “You, Inc.” can be on “doing the art” while efficiently “doing the business” that is required to be a success!